Podcasting Easy Ways To Make Money
Once an online marketer thinks about starting their own podcast, they will often get nervous because they have so many unanswered questions. Here are some of the most commonly asked questions about podcasting, so you can decide whether it is right for your business.
11 Commonly Asked Questions about Podcasting
- 1. What is podcasting?
Podcasting is a way of creating internet-based audio files to offer information and entertainment to a wider audience.
- 2. How do I create a podcast?
It would be best if you had a microphone, software to record the audio file, and a place to store the audio file so other people can listen to it.
- 3. What kind of microphone should I buy?
Buy a USB one for under $100 that has high-definition sound quality.
- 4. What kind of software do I need?
The industry standard is Audacity. It takes time to learn, but it is free to use.
- 5. What should I say on my podcast?
Choose a niche or specialized area or topic you want to talk about. Then think of how you can help people interested in that topic who have problems that need to be solved. Offer free information that will lead to paid product referrals, your own or someone else’s, that will make you money with each podcast.
- 6. How will people find my podcasts?
A content provider will create a podcast channel or feed. Within that channel, they will create programs or tracks. Every time a new track is created, the channel will automatically update content on subscribers’ computers.
- 7. How can people listen to podcasts?
Your audience can listen to the files on their computer or load them onto an MP3 player such as an iPod.
- 8. How can people subscribe to my podcast?
There are three ways they can subscribe. The most popular way is through an online service with software such as iTunes. Or, people can add your feed to their FeedBurner, a program that accepts RSS (Really Simple Syndication) feeds. You can also embed your feed into your blog or website pages, and they can listen to them there.
- 9. How do people access the podcast recording files?
Most podcasts are saved in the format of MP3 because it compresses the file not to take up a lot of room while still maintaining high-quality sound. But the files are still pretty large and can lurch and skip if people try to listen to them directly from a file hosted on your blog to their own computer or player.
Therefore, your best option is a podcast file hosting service. Some charge a per month and total bytes storage feed, but since it is hard to predict how large some files will be, your best bet might be a service like SoundCloud, which offers unlimited storage for a low annual fee that works out to less than $15 per month. This will ensure you don’t eat up many bandwidths on your site, and your listeners get a significant experience.
- 10. Can listeners hear podcasts in their web browser?
In most cases, yes. They could click on “play,” and the player would start running the podcast. It depends on the browser, though. Sometimes, it might not play, but it will download the entire file to the person’s computer. If this is the case, searching in the computer’s downloads folder and clicking on the file will enable them to listen to it.
- 11. Can they listen to individual episodes?
They can listen to individual episodes by clicking on your title and/or link. Be sure to name each track something with relevant keywords in it and write teaser copy so those who are not already subscribers will hear your podcasts and might become interested in hearing more.
Now that you’ve reviewed these FAQs about podcasting, you’ll hopefully be feeling a lot more confident about adding podcasting to your marketing mix to boost your sales and profits.
16 Tips for Giving a Successful Interview
There are several ways to interview on your podcast that can contribute to its success.
- 1. Be organized
Know how long the interview will take and how many questions you plan to ask. When inviting your guest, you can then give them an idea of how much of a time and effort commitment they will have to make.
- 2. Know your guest well
Be sure to research the person before you invite them, and again once they agree to come on. Make sure you know how to pronounce their name correctly and why they are important in your niche, that is, their major accomplishments.
Knowing them will help you formulate questions that will be most relevant to them and, therefore, to your audience.
- 3. Ask for a biography
This will also help you get to know them. In addition, use it at your site to entice people to tune in for that podcast.
- 4. Template a list of basic questions first
Create a list of questions you will ask any guest that appears on your show, so you don’t have to start from scratch every time.
Then, dig deeper, with particular questions to ask each guest based on their biography and background. Stay on a topic related to their niche. Please don’t get personal unless it’s to ask what inspired them to start working in your niche in the first place.
- 5. Send your questions ahead of time
Once you have formulated your list of questions, please email it to your guest for pre-approval and preparation. You want the podcast to be spontaneous but not catch them out with any surprises. This will help your podcast flow much more smoothly.
- 6. Be clear about the technology requirements
If your guest will be coming in to meet you face to face, be sure you have two good microphones and that your recording software is set up for this.
If you are interviewing them online, be sure that the technology is compatible, and you can hear them at an easily audible level.
Practice a couple of times if you can with your guest as a soundcheck before the event or with a friend.
- 7. Go online early
If you will stream a live podcast, get online several minutes early to greet everyone as they come on the line and test that everyone can hear. If you call someone for a one-on-one interview, be ready to call at the appointed time – make sure you are not late.
- 8. chat informally to break the ice
Greet and thank them for coming or agreeing to participate in the interview. Be polite and help them to feel at ease.
- 9. Script your introduction
Be sure to script your introduction to make sure you cover all the important points, make the guest sound exciting to listen to, and don’t sound too nervous when you start.
- 10. Stick to the question list
Work your way down the list. Don’t jump all over the place.
- 11. Do follow up on any interesting points
If something comes up that sounds like it is exciting, ask another question about it.
- 12. Don’t talk over your guest
Give them time to speak, and really listen to what they have to say. Don’t interrupt them unless you need them to clarify something they said. Also, remember that your guest is the star of the show, so let them take center stage as much as possible. Make sure they have finished speaking before you start again.
- 13. React to what they have said before going on to the next question
Don’t just fire one question after the other. React with sincere expressions of interest, like “Wow, I never knew that,” or “Thanks for sharing that, it was so interesting.”
- 14. Keep an eye on the clock
Be sure not to overrun your time.
- 15. Allow time to sell
Build-in about 2 to 5 minutes to mention whatever products or services you both want to sell.
- 16. Thank them for coming
Successful interviews for your podcast aren’t difficult to conduct if you follow these tried-and-tested tips.
40 Great Questions to Ask in an Interview
Once you have booked guests for your podcast, it will be time to prepare for what you hope will be a great interview.
In each interview, several questions can break the ice and get the interview off to a good start. These questions can apply to every guest and open the door to a more detailed interview in which they then talk about themselves and their topic in more detail.
Do Your Research First
Know who they are before you interview them, and help your audience get to know them through the questions you ask. Be sure to avoid asking any yes/no questions. Keep things open-ended.
Sample Questions to Ask
Here is a list of 40 questions to ask and make your interview a success.
- 1. Who are you?
- 2. Who do you work for/what the name of your company is?
- 3. How long have you been working in this niche or industry?
- 4. How did you get started in this niche?
- 5. How do you think your background influenced you to get into this niche?
- 6. How has your role in this niche changed over time?
- 7. What are some of your favorite aspects of working in the niche?
- 8. Describe a typical day in your life.
- 9. What hobbies do you enjoy when you’re not working hard?
- 10. What’s your favorite book or movie?
- 11. What accomplishments in your niche are you most proud of, and why?
- 12. What are you working on these days?
- 13. What do you think newcomers to the niche really need to know to be successful?
- 14. Who have been your role models?
- 15. What is your favorite part of your job and why?
- 16. What is your least favorite part of your job, and why?
- 17. Tell us about a time when you got some astonishing results from a project you had been working on.
- 18. What is it about this niche that makes you passionate enough to keep working in it?
- 19. What is the main advice you would give people new to the niche?
- 20. What common questions do you get asked about our niche?
- 21. What are some of the major problems you see preventing people from being more successful in this niche?
- 22. What are your strengths?
- 23. What are your weaknesses?
- 24. What attracted you to this niche?
- 25. When are you most satisfied with your work?
- 26. What can you do for your target audience that other people in your niche can’t?
- 27. What is your greatest success, and what did you learn from it?
- 28. What is your greatest failure, and what did you learn from it?
- 29. How do you want to improve yourself personally in the next year?
- 30. How do you want to improve your business in the next year?
- 31. What is your ideal working environment? Where do you spend most of your time?
- 32. What techniques and tools do you used to keep yourself organized?
- 33. Was there a person in your career who really made a difference?
- 34. What are you most proud of?
- 35. What three character traits would your friends use to describe you?
- 36. What would you like to learn to do better in your niche?
- 37. What is your greatest achievement outside of work?
- 38. Where do you see yourself in five years?
- 39. What’s coming up next for you in your niche that you are excited about?
- 40. Where can people get in touch with you for more information?
Make sure you ask these questions during each interview you host on your podcast and see what a difference it can make to your audience’s knowledge and enthusiasm.