Make Money Easy Ways Podcasting
Many people publish their podcasts for free, and that is good for marketing so you can get your name and brand in front of a wider audience and sell more products and services. But there are also several ways to make money directly from your podcasts.
1. Affiliate marketing
Sell products for others for a commission. Make sure they are all related to the niche you are working in. Incorporate each item into the podcast with a brief review as well if you wish. It will help keep your podcast fresh, with interesting content regularly, while helping your audience and making money all at the same time.
2. Write a book and publish it
Write a book related to your niche and publish it on Amazon as a Kindle electronic book and CreateSpace service as a paperback book. Give your listeners brief samples of what you talk about in the book and instructions on buying it. This should get sales for the book and prestige for you as an expert in your niche.
3. Podcast ads
Set a price for a 30-second to a one-minute ad on your podcast. The price can be based on how many subscribers you have to your channel, such as a penny per subscriber per show. Consider giving them even more of a mention or taking content if they buy ads regularly (such as a month at a time).
4. Podcast sponsorships
Find companies associated with the niche that might sponsor you; Pay for the running costs of the program. They might get a mention at the start and end and a detailed two- to five-minute spotlight on all they offer their customers. Consider doing an even better deal of having them on for an interview or even giving them a regular spot if they will sponsor your program for a month or more.
5. Build your mailing list and sell products to them
Please increase the number of subscribers to your email marketing list and offer a range of affiliate and homemade products to them.
6. Create products for your audience
It is easy to create digital and even tangible products for your niche once you have your finger on the pulse of their problems and what they will pay to solve them. Show that YOU have the solution they are looking for, and they will buy online via the internet and your emails. Create the product, launch it on your podcast and in other online venues, and see how many sales you can make.
7. Create services for your audience
Membership sites, coaching programs, and consulting packages can also meet the needs of your target audience and relieve their pain points. Monthly memberships each month can help you steadily earn a predictable income rather than have the “boom and bust” of launching a product and then watching sales dwindle after the fuss has died down.
Coaching programs are becoming increasingly popular to learn essential skills from the comfort of the student’s own home or office. As long as you are a few steps ahead of complete beginners in your niche, you can set up a coaching program.
Consulting varies from person to person, but it usually involves focusing on a certain trouble spot in their business and offering various solutions. Some consultants are very hands-on and will implement the solution themselves. Others will offer an outline and suggestions for free and paid solutions that will work.
Now that you know how to make money from your podcasts try at least one of these methods and see how much money you can earn.
Podcasting Basics for Beginners
Podcasting is the relay of information through audio. Rather than read an article or watch a video, your target audience will listen to your pre-recorded “internet radio show” as you provide content on topics of interest to them.
Once your podcast is recorded, it can be broadcast to a wider audience in several ways. It can be listed in directories so it can be discovered and listened to. It can also be broadcast to other websites and listened to anytime, anywhere, by people who subscribe to your podcast.
Podcasts are available via a service known as RSS (Really Simple Syndication). When they subscribe to your podcast, they will receive the latest files right in their RSS feed reader. Other websites in your niche can also embed your feed into their site so their audience can listen to it too.
Understanding Podcasting Terminology
It is important to understand key podcast terms if you wish to create a podcast of your own.
- Podcast – A series of recording audio programs, usually published regularly, such as once a week.
- Podcatcher – Software that detects each new podcast you publish and delivers it to your subscribers.
- RSS (Really Simple Syndication) – A way to share files with your target audience or allow others to publish your content or syndicate it at their site.
- Aggregator – An aggregator, or RSS aggregator, collects RSS feeds. It will deliver podcasts and other content you subscribe to. Feedly and Feedbin would be two good examples of RSS aggregators.
- Channel – A series of podcasts. Think of it as a radio station that can be listened to at any time by people who subscribe to your channel.
- Enclosure – The file for the podcast. It is enclosed in a reader to be listened to.
- Metadata – The most important information about the podcast, so readers and search engines can discover it. It will usually include title, recording artist, file format, and so on.
- ID3 – ID3 is a metadata specification that allows information to be added to MP3 files. Commonly, items like track title, artist, album, and track number are placed within ID3 “tags” that identify the data type. It helps your podcast get discovered in locations like iTunes.
- iPod – The popular digital audio player from Apple. The word “podcast” comes from the combination of the words “iPod” and “broadcast.”
- Juice – Juice is a free program that automatically downloads new shows when they become available and synchronizes them with your iPod or another digital audio player. Formerly known as “iPodder.”
- Item – A single show in your podcasting channel. It should be meta tagged, preferably with ID3 tags.
- iTunes – iTunes is Apple’s multimedia store and software, which will allow you to buy, or access or subscribe for free, a range of content such as music, videos, TV shows, and podcasts. It links to a directory of podcasts and acts as a podcatcher by allowing users to subscribe to podcasts and delivering them to their iPod or another player.
When you upload your content on iTunes, you will create metatags for it, making it discoverable to those interested in your topic or niche.
- MP3 – MP3 (MPEG-1 Audio Layer-3) is the standard format for podcast files. The format compresses the data into a tiny file while still maintaining sound quality.
Now that we’ve covered the basics of podcasting, it might be time to think about adding a podcast to your marketing mix.
Podcasting Tools You Can't Do Without
If you are thinking about starting your own podcast in order to market your business, there are several essential podcasting tools you can’t do without. Let’s look at the most important first, down to “nice to have if you can”.
1. A high-quality microphone
You can usually buy a good mic for less than $100 on Amazon. Some prefer headset microphones, while others like desktop microphones such as those you would see on radio stations. The best type of microphone is a USB one that plugs into your computer because it assures high-quality sound without the need for any special audio interface.
2. Podcast cover art
People will judge a book by its cover, and therefore a podcast too. You can list your podcasting in online stores and directories. Your cover art will also often be visible in aggregator windows. Each site will have a certain size image is required.
Get a pro to design it based on your logo, website color scheme, and/or niche that the podcast will be about. You can find talented artists on Fiverr.com, who will charge $5 and up for their work. Look at their star ratings and reviews before choosing one.
The current requirements are:
iTunes Podcast – 1400×1400 at 300 dpi
iPhone Display – 160 dpi
iPhone App Image requirement – 512×512 pixels at 160 dpi
iPad Display – 132 dpi
3. Podcast file hosting
Your files will be big, and even more importantly, they will be erratic unless you host time in a location where they will download smoothly or be played live online without lags or jumps in the sound. The best choice for unlimited uploading and sharing your podcasts and giving a great listener experience is SoundCloud.
4. RSS feed reader embedded at your site
Once you’ve uploaded the files to SoundCloud, enable your visitors to listen to them using some form of reader or widget. Once you upload your content to SoundCloud, you will see an embed code for each track and the channel.
5. An audio editing program
The main program used is a free open source one called Audacity. It will help you edit out any mistakes you make when recording and also enable you to add music at the start and end of the podcast and more. Record your show in Audacity, clean up the file, and you are ready to publish.
6. Free theme music
You can get free theme music for the start and end of your podcast from royalty-free music sites such as http://freemusicarchive.org.
7. A great title for your channel
Create a title that clarifies what the podcast is going to be about and generates excitement in your niche audience to listen to it.
8. Teaser copy for your channel
Your teaser copy should also entice your target audience, telling them what to expect from the channel.
9. A title for each podcast (track)
Some people number their podcasts, but this is missing out on the chance to offer a descriptive, keyworded title that will show up if someone searches SoundCloud or the iTunes store for a particular topic.
If you are talking about three different items in your hour-long podcast, incorporate all three words into the title somehow.
10. Teaser copy for each podcast
You should write enticing copy for each podcast, using keywords and clarifying what you will discuss topics. Make it sound exciting – something they would not want to miss.
11. Express Scribe Transcript Software
Either offer your script online to gather search engine attention, or (if you have interviewed someone, for example). Express Scribe http://www.nch.com.au/scribe/ has a free and paid pro version. Post the transcript under the track for each podcast you create.
Starting your own podcast does not have to cost a lot, but it does require some organization to make it look professional and worth listening to.