Want to get your PageRank up quickly? Most people don’t realize that your visible PageRank differs greatly from your real PageRank. Google tracks your real PageRank internally but only updates the visible PageRank (the one you can see with PR checkers) a couple of times a year.
So, technically, it’s impossible to speed up the timeline on your PageRank update. That said, there’s a lot you can do to boost your internal PageRank and improve your rankings immediately. This will also help give you a big jump once the next PR update rolls around.
==> Buy Expired Domains
One quick and easy way to get a lot of link juice to your site quickly is to buy up high PR domains or domains with many backlinks and 301 redirect them to your site.
This technique used to work really well but has lost some of its effectiveness in recent years as people started to overuse it.
Instead, you can use its twin sister techniques to buy old high PR sites, put up mini-sites, and link to your site from there.
==> Target Links You Don’t Have
Look at your link profile or use a backlink checker to see what kind of links you currently have. Try to get different kinds of links from the links you currently have.
Do you have many low-quality, low PageRank links coming in? Then try to get a few high PageRank links.
On the other hand, if you have a few high-powered links to your site already, you should try getting many lower-quality links to your site instead.
Try to vary up your link profile, so you cover the whole spectrum of links.
==> Launch a Viral Campaign
One way you can skyrocket your PageRank is through a viral linking campaign. Get your website to the front of a subreddit or get a bunch of upvotes on StumbleUpon, and the resulting links can quickly jump your PageRank by as much as two or three points.
Create a controversial page that caters to the audience of an existing social bookmarking website. Write an attention-catching title and post it up. Rinse and repeat until a campaign gains traction.
==> Guest Blogging and Paid Blogging
Finally, you can use guest blogging and pay blogging to get in-context links to your website. Arguably, in-context links (links that are inside the content of another website) are valued more highly by Google than any other kind of link.
If you can get guest posting gigs, this allows you to get these coveted links for free in exchange for your time and content.
If you can’t get guest posting gigs, you can get a similar effect using one of the many paid posting services online. Naturally, the higher the PageRank of the link, the more you’ll have to pay.
These are a few different ways of getting your PageRank up quickly. Your PageRank in Google’s eyes will go up first; then your visible PageRank will increase once Google rolls out its PageRank update.
How to Increase Traffic Once You've Maxed Google AdWords
Are you getting all the traffic you can get from Google AdWords? If you have a profitable AdWords campaign, chances are you’ve quickly scaled it to all the keywords you can. You may have tweaked your ads for weeks or months already. In short, you’re squeezing all the profits you can out of Google AdWords.
So, what’s next? How can you keep on increasing your traffic and your revenues once the Google AdWords well is completely tapped?
Here are a few places to look.
==> Microsoft AdCenter
Microsoft’s AdCenter gives you access to both Yahoo’s search network and Bing’s search network.
These two networks pull in quite a different audience than Google’s, and you may notice some differences in conversion rates. More often than not, however, people find their conversions are higher on AdCenter than on Google.
If you already have a successful AdWords campaign, moving them to AdCenter is as simple as exporting it from AdWords and importing it into AdCenter. You may have to do a little editing on the ads, as the length requirements are slightly different.
==> Google Content Network
If you have a campaign working on search, it may be time to also test a campaign on the content network.
Getting the content network to work can take a lot of testing. Not only do you need to get your targeting right, but you also need to get your ads perfect.
The content network works by groupings of keywords rather than specific keywords. Your goal is to get your ad to show up on the right sites, which can take a bit of trial and error.
==> Facebook PPC
Facebook’s PPC network is still young, but it’s gotten a lot more solid and useable than it was just a couple of years ago.
Facebook allows you to target your viewers by their age, income, location, interests, and many more.
Perhaps the unique thing about Facebook is its demographic data. There is literally no other website on the internet where users have so willingly provided their personal information.
==> Second Tier Self-Serve Platforms
Besides these “first-tier” self-serve platforms, there are many, many other ad platforms you can explore.
These include MySpace, which gets much less traffic than Facebook but is still a player in the internet space. Plentyoffish, the largest free dating site, also offers a lot of cheap traffic on its self-serve platform.
Pulse360 offers small banner ads all over the internet. AdBrite is another platform that has been around for a long time.
==> Direct Media Buying
Finally, you can approach websites or ad networks directly and work out private ad-buying deals. This kind of deal requires cash on hand and confidence in your conversion rates. If you’re ready to step up to this plate, however, you can really command some significant traffic. Think millions rather than thousands of impressions.
These are some of the many places you can look once you’ve maxed out Google AdWords. Google AdWords isn’t the end; it’s just the beginning.
How to Pick Up Expiring Domains with Traffic or Backlinks
One of the most underground tactics for building traffic and backlinks is buying up expiring domains. EHow.com, the main website of Demand Media, an NYSE-listed company worth over 500 million dollars, used this technique as one of its main backlink-building tactics.
So how does it work?
==> What Happens When a Name Drops
Domain names are registered with the Internet Corporation for Assigned Names and Numbers (ICANN). When a domain name drops, ICANN essentially de-lists that name from its registry.
There are several ways you can get your hands on that domain before or after it completely drops out of the registry.
First, you can buy it from the domain registrar itself. This is how GoDaddy does it. When a domain expires from GoDaddy, it doesn’t go back into the pool. Instead, GoDaddy hosts an auction for the domain. The new domain gets assigned to the winner of the auction rather than going back into the registry.
On the other hand, most expiring name registries work by actually waiting for the name to drop off the registry. Once it does, they immediately hammer the ICANN servers with registration requests.
There’s actually an immensely competitive technological war on this front. The first person to get the request through to ICANN gets the domain. A handful of companies provide this service, so they’re constantly battling it out, trying to get their requests in faster than the other guy.
It’s a battle fought in milliseconds in complex server arrangements. As a person trying to pick up expired domains, the best way to take advantage of this battle is to bet on all sides. Place a bid with each of the services that can pick up domains for you. You only pay for a successful pick-up anyway.
Here’s where to look for expiring domains.
==> DropDay, Fresh Drop
DropDay and Fresh Drop are expiring domain watch lists. They scour all the various dropped domain auction sites and make the data easy for you to sort.
While these two services don’t actually do bidding or registering, they can be beneficial for finding domains that you might be interested in bidding on.
==> SnapNames, NameJet, Pool, ENom
These are the actual tools you’ll use to bid on expiring domains.
Please take a look through their websites to see exactly how they work. All of them use similar central technology, essentially hammering ICANN with registry requests. However, each of them works slightly differently.
Some require you to say what you want to pay upfront; others will start an auction after winning the domain, and still, others just register the domains for a straight fee.
==> A Word on GoDaddy Auctions
Finally, take some time to get to learn GoDaddy’s auction system. It works differently than the ICANN registry services, but due to the sheer volume of domains on GoDaddy’s system, you can find quite a few great deals there.
Picking up quality expiring domains requires vigilance. It would be best if you were always looking for quality names to snap up as quickly as possible. That means watching the auctions and the aggregators regularly.
What Is HTML 5
HTML 5: What Does It Bring to the Table? What’s all the uproar with HTML 5 about? While releases of recent versions of code rarely make much of a splash, HTML 5 is different. It introduces many additional features, some of which can drastically change the way websites are built.
These are some of the key features that HTML 5 brings to the table.
==> Defining Page Structures
HTML 5 gives the webmaster the ability to define different areas of a website. For example, you can use the <nav> tag to define the navigation area and the <footer> tag to tag your footer.
Before, there was no way to associate captions with an image. Now you can associate it with the <figcaption> tag.
Why would you want to do this? Primarily for SEO reasons. Using these tags allows you to “tell” search engines which parts of your website are important and which ones aren’t.
==> Asynchronous Loading
The <async> tag allows you to tell browsers to load a particular part of a website separately.
This prevents the loading of code from slowing down the entire page load.
==> Simple Audio and Video Integration
In the past, to add video or audio to your site, you had to embed some video or audio player. This could be quite a hassle, especially for web admins who aren’t extremely tech-savvy.
In HTML 5, adding audio or video is as simple as using the <audio> or <video> tag.
==> Build Graphs, Draw on Screen and Add Images on the Fly
The <canvas> tag allows you to bring graphs, drawing on the screen, and many other graphical features to life.
==> Offline Browsing
With HTML 5, you can store files on your reader’s computer, making offline browsing possible.
Admittedly, this feature is still in its infancy and is still technically complex. But just opening this door is a big step towards a previously impossible task.
Offline browsing is huge for mobiles. Giving browsers the ability to browse offline on the phone makes it possible for your customers to access your site even in zero reception areas.
==> Built-In Email Validation
HTML 5 can “recognize” what a proper email is supposed to look like and make sure that email field inputs conform to that template.
HTML 5 brings a lot of unique features to the table. Some of them are big; some are small. One thing you can be sure of: HTML 5 will enable some very advanced websites to emerge that just wouldn’t have been possible before.