Easy Ways To Make Money Podcasting
Many people podcast with passion and enthusiasm, only to lose interest a short time later and abandon their channel. Or, they work really hard, but can’t seem to grow their audience. Here are some of the most common podcasting mistakes to avoid if you want to create a popular and successful podcast.
1. Not knowing your niche
If you don’t know your target audience, you won’t create content that really speaks to their problems and interests.
2. Not scripting your podcasts
Some people think they can just hit the record button and rant about anything. NO. It would be best if you had a beginning, middle, and end to your program. In the beginning, you will have an introduction and a few warm-up statements and information. The middle of the program will be the meat in the sandwich, so to speak. The end of the program will be a summary, closing statements, and at least one call to action (CTA).
3. Not having a call to action (CTA)
Tell your audience what you want them to do after hearing the podcast. It could be “like” on Facebook, share, subscribe, take advantage of your great special offer at “this URL,” and so on.
4. Not setting a goal for each podcast
One of the primary reasons many podcasters don’t include a CTA is because they have not set a goal for the podcast. What do you want to achieve? More traffic, subscribers on your podcast channel, in your email marketing list, sales, something else? You can’t create a clear CTA and measure your results if you don’t set a goal from the outset.
5. Trying to do it all yourself
Some people want to be a one-man-band and do everything themselves, but this will put a lot of pressure on you and eventually make it boring for listeners. Try to ask people who know about podcasting to help with the technology side. Make a list of people you would love to have on the show as a guest to chat with or to interview.
6. Not preparing the interview questions ahead of time
If you have a great guest coming on, make the most of it by writing the questions out and giving them a copy before the podcast. In this way, everyone will feel less nervous, and the interview will flow more smoothly.
7. Not having the right equipment
It would be best to have a high-quality microphone, such as a USB one, that can record through your computer. If you have guests in your studio area, you need to make sure your array can handle over one microphone.
8. Not having the right recording software
You need a high-quality file that will be pleasant for your audience to listen to, without many stammers, mistakes, and long pauses. Audacity is the industry standard and is easy to use.
9. Not checking your recording level
It is really frustrating if any file has been recorded at such a low level you can barely hear it. Do a full check before recording.
10. Not using the right hosting for the files
Podcasts are usually recorded in MP3 format, which compresses them down to about 1/12th their usual size while still retaining quality. However, trying to host them at your site can lead to uneven download and buffering rates, meaning pops, gaps, and a slow experience. Subscribe to SoundCloud for around $150 per year. It offers unlimited hosting of files of any size and a superior playback experience.
11. Forgetting to name and tag your podcast with keywords
Attract the right audience by using the right keywords in your title and description of each podcast.
12. Using a homemade image
Your podcast should have a professional-looking logo to attract regular subscribers.
If you avoid these rookie mistakes, you should soon have a popular and profitable podcast to be proud of.
How to Find Inspiration for Your Podcasts
There are many places to get inspiration for your podcasts. In the same way that you will often find inspiration for your blog posts, so too can you find inspiration for your podcasts.
When you are first starting your podcasting, it is probably because you feel inspired to do so and have at least a couple of topics on your mind that you would like to speak about. Don’t lose those ideas and that momentum. Do a brain dump in which you write down every idea you have. Then start tackling them one by one.
2. Look at discussion boards and forums
See what the people in your niche are talking about.
3. Check out social media
What are people talking about on the networks you use? Or in the groups such as Facebook Groups?
4. The news
What’s going on in the world that you can connect to in your podcast?
5. Ask your audience
Get them to email you or tweet you what they want to hear.
6. Bring on guests
Bring on guests who have certain niche-related things they want to talk about. You can get audience members and experts to all join in.
7. Read frequently asked questions about your niche
FAQs can offer a wealth of content to help your audience get the most out of your niche and solve their problems.
8. Pay attention to your competition
What kinds of things are they talking about on their podcasts? Subscribe to at least two or three, or search their teaser copy to get ideas.
9. Go head to head with your competition
If you subscribe to different podcasts and hear something you disagree with, or want to cover in more detail, go for it. Don’t be harsh or adversarial, though. In fact, you might even suggest that you do a podcast together so that both your audiences can benefit from it.
10. Use customer support issues
If you get the same questions coming up repeatedly in your customer support email, chances are it is something worth discussing in detail.
11. Check trends online
Most of the social sites, and search engines, show what is trending. You can join in on the conversation.
12. Follow thought leaders
Follow thought leaders on Twitter, Facebook, and so on. See what kinds of things they are talking about that inspire you.
13. Your own blog posts
You don’t have to keep reinventing the wheel all the time. Leverage the content you already have to create your podcasts by using your blog posts.
13. Private Label Rights (PLR) niche content
Private Label Rights content is pre-written content that you can buy a license to. Massage it into your own blog content and also use it for your podcasts. It is usually pretty cheap, about $1 per article, which is less expensive than hiring an article writer to work for you from scratch. Search for NICHE PLR, with NICHE the topic you are working on, and see what comes up. Edit it for grammar as needed and to give it your own voice and style. Then use as needed.
14. Top Ten Listicles
Listicles are articles in a list format, with Top 10 tips, Top 10 items, and so on all listed, and then discussed briefly. We could title this article “Top 15 ways to get ideas for your podcasts”, for example. People love lists, hints, and tips.
15. Article directories
Article directories were prevalent a couple of years ago when Google gave a higher rank to pages with many backlinks. This is no longer quite true, but there is still a lot of interesting content created by pretty talented business owners and writers to drive traffic back to their own sites. Search for your niche and see what inspires you.
Now that you know the best places to find inspiration for your podcasts be ready to start your own or perk up your existing podcast to give it whole extra energy.
How to Grow Your Audience for Your Podcast
Once you have launched a podcast, the next primary concern for most people is how to grow an audience for it. It would be best if you actually built your growth and marketing plan right into the podcast.
1. Give it a strong, interesting name
It needs to appeal to your niche and be searchable on sites and aggregators.
2. Create strong titles for each podcast
Every podcast should have a keyworded name, not just numbers, to tell people what to expect and make it more discoverable.
3. Write enticing teaser copy
Make sure the description of your podcast channel, and each podcast you create, is keyworded and sounds exciting enough for your audience to listen.
4. Be consistent
Set a schedule of regular podcasts, so people know what to expect. It’s an enormous commitment, but it’s the only way to keep an audience coming back for more and telling others about it.
5. Tell your lists
If you have email marketing lists, an email inviting them to subscribe to the podcast, send in topic suggestions and guest suggestions, or even get involved by being interviewed online.
6. Social media
Tell everyone in your social media account about your new podcast channel. Each time you create a new podcast, post about it on your social media pages. Encourage people to share the post with anyone they know who might also be interested in it.
7. Forums, discussion boards, and groups
Post information on your podcast on niche-related areas on the internet where your target audience will congregate.
8. Your blog
Embed your podcast feed into your site. Also, give a page to each podcast you create. Add a transcript to attract the search engines. Include a call to action or subscribe button.
9. Be a guest blogger
Guest blog; Give free content to one or more blogs related to your niche. Use the link back they should give you to point to your podcast subscription page.
10. Be a guest on other podcasts
Grow your audience by being a guest on high-profile niche blogs. In this way, you will have time to point your URL to the listeners who like what you have to say. Offer a guest spot in exchange, and ask the guest to share the URL once the podcast has been created. Or, offer them a copy they can use as-is on their podcast feed once you have finished editing it.
11. Help a Reporter Out
The HARO website allows you to list yourself as an expert in your niche. Your biography can list your podcast. You can also mention it if you are interviewed and used as a resource for a journalist’s story.
12. Issue a press release
Tell the world you have a new podcast with the help of a press release. The chances are that journalists interested in your niche or looking for interesting information to pass along to your readers will be happy to pick up your story and share it. There are free and paid press release distribution services that can help you spread the word.
13. Blogger outreach
Blogger outreach is like issuing press releases; only it targets top bloggers in top niches. They might be interested in the podcast, the transcript, or having you on as a guest blogger.
Growing your audience for your podcast does not have to be an uphill struggle if you follow these tips and tricks. Use all you’ve learned, and you should soon have an ever-growing audience of eager listeners.