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Easy Ways To Make Money On Keywords

One of the best Google AdWords tips I can give you is not to consider this a do-it-yourself type of traffic tool. Adwords has many elements to it, and if you want to make more money than you spend, you will need to find someone, or some course, to teach you how to get the most out of it.

Pay Per Click (PPC) can work exceptionally well at getting hordes of very targeted traffic to your website virtually instantly. Of course, you may be asking, if it’s so good, why doesn’t everyone use it?

That is the crux of the matter. PPC is not an easy thing to learn how to do. It will take time, and you need to be willing to invest the time and money. You will need to carefully test and track various elements of each ad that you place. At the start, you will spend way more money than you will earn.

Another challenge is that Google isn’t really worried too much about you or your advertising budget; they are more concerned that their searchers get what they are looking for. The searchers on any search engine are the real customers, and if they don’t find what they want, they’ll go elsewhere. That is why Google wants to make sure to keep them happy by providing them with just what they’re looking for.

To do this, Google will periodically change the way they do things. They will rewrite an algorithm or make other changes, and if you’re not right on top of those changes, you can find that the ad that once made you a lot of money is now costing you a lot of money.

Here are a few tips that you can use to optimize your PPC campaigns:

1. Find a course or a mentor who can teach you the ins and outs of PPC advertising. If you try to jump in and figure it all out on your own, you had better make sure you have a lot of time and bottomless pockets.

2. Carefully choose the keywords you use. Don’t even try to compete for the one or two-word keywords since they will almost always have so much competition you’ll be spending way too much per click. Instead, please focus on the keyword phrases that have 3, 4, or 5 words in them. These ‘long tailed keywords’ can fly under the radar yet still get you some decent click-through rates (CTR’s).

3. Always test your ads. You can do this by having several versions of each ad running at the same time. Find out which headlines get the most clicks, which body text gets the most clicks, etc. Keep testing until you’ve got a winning ad. When testing, make sure you only change one element simultaneously; otherwise, you won’t know which change really made the difference.

Out of all the Google AdWords tips I can give you, the one I think is the most important is to find someone to show you the ropes. PPC is effective if you know how to do it right, but if not, it can very quickly become a money pit.

Google Keyword Research - Getting It On Target

Does your online marketing require you to have a long list of top-notch keywords? For almost every form of online advertising, the answer would be a resounding ‘yes. You can use many tools to perform your keyword research, and one of the best ones (and it’s free) is the Google keyword research tool.

Google is the king of search engines, and with all that traffic, you know that they have a handle on what words and phrases people are searching for online.

You can leverage their knowledge and use it to your own benefit. By using their keyword tool to target a great list of keywords, you’ll be ready for whatever type of online marketing campaign you’re planning on running. Whether you do pay per click, search engine optimization, article marketing, or a combination of all of them, having access to such an intuitive keyword tool can make your online marketing life a lot easier.

Of course, it’s generally not a good idea to put all your eggs in one basket or to depend on online statistics too heavily. When you do a search using this keyword tool, you can set it up to provide you with a lot of information. You can get the number of monthly searches, an estimate of how much a certain keyword will cost per click if you’re running a pay-per-click campaign, as well as an estimate of how many competitors you’ll face in any given niche.

All these statistics will offer you only general estimates, so don’t set up your campaigns and expect them to go according to the estimates. If you find a great keyword that you want to use and the keyword tool says that the average cost per click is $1.34, you must be aware that your actual cost could be higher or lower. Don’t get too caught up in the estimates.

The actual amount you’ll pay per click will depend on many variables. One of these variables is the quality score Google has given your ad. The quality score is based on many things; one of them is your click-through rate (the number of times your ad is clicked on compared to how many times it’s shown).

The more targeted your ad is to your keyword, the more clicks you’ll get, or at least that is how Google looks at it. If two competitors are each bidding on the same keyword, the one who has the highest quality score will get charged less for that keyword than their competitor.

The way Google looks at it, a high click-through rate is like an endorsement that your ad is relevant and on target. The searchers like it, so Google likes it.

When it comes to using the free Google keyword research tool, be careful that you don’t get too caught up in the numbers. The average cost per click and the average monthly searches give you an overall idea of whether the keyword is viable or not; these numbers are not written in stone.

Google Keywords - Can Make Or Break You

Using Google keyword tools makes your online life a little easier. You don’t have to pay a monthly subscription to get accurate, up-to-date keyword information.

This free keyword tool can help anyone with their online marketing efforts.

No matter what type of online advertising you are doing, having a great list of targeted keywords is imperative. If you don’t, you will either have ineffective campaigns, or you will waste a lot of money on pay-per-click campaigns, or both. There is a fine line between a good keyword and a keyword that has too much competition.

It would be best to find the keywords that land somewhere in the middle between a decent amount of searches and too much competition. That is a rookie mistake: thinking that a keyword that gets a ton of searches every month is a good keyword to target. The truth is that any keyword like that will be hugely competitive.

Even if you can afford to spend the money on that keyword, why? In virtually every niche online, many keywords aren’t so competitive that it will cost you an arm and a leg to advertise with them, yet you can still get many monthly searches. Unless you’re a glutton for punishment, I would steer clear of the overly competitive keywords and focus more of your attention on those keywords that fly under the radar.

A good rule of thumb is to target keyword phrases with three or more words, get at least 1,500 searches a month, and have less than 20,000 competitors. These parameters will be a great place to start. You will be able to tune it in more as you go along, but you need somewhere to start, so use this guideline.

When doing your keyword research, make sure that you carefully consider the parameters for the exact type of campaign you are planning on running. For example, if you are running a pay-per-click (PPC) campaign, you’ll want to have a ballpark idea of how much each keyword will cost you when it’s clicked on.

The average cost per click is one of the details you can include in your keyword research. Of course, this is just an estimate, but it gives you a place to start. Another thing you may want to consider is the amount of competition. This can be found (an estimate only, it’s not a ‘solid’ number) when doing keyword research using the Google keyword tool. You can put all of this together to give you a snapshot of what keywords are good ones to go after and which ones will most likely be a waste of time.

Out of all the major search engines: Google, MSN, and Yahoo, Google is the top dog. You can benefit from their knowledge about the people using their search engine to find information online.

Using Google keywords will give you a unique insight into what words and phrases people are looking for when searching online. Finding these keywords can be like finding a treasure map. If you put together a brilliant campaign using great keywords, it’s just a matter of time until you’ll find internet treasure.

Google Keywords Tool - 3 Tips Plus More

The internet is the only place I know where you can get access to so many valuable tools for free. One of the most widely used of these free tools is the Google keywords tool. This online resource is available to everyone who wants to use it and the best part about it, besides the fact that it’s free, is that it’s effortless to use.

Don’t let its ease of use and the fact that it’s free to distract you from the real power of this tool. You can do very few things online from a marketing standpoint (actually, there may not be any. I can’t think of one right at the moment) where you don’t need a great list of highly searched-for keywords.

Who better to turn to for that information than the biggest search engine around? They most certainly have access to what their searchers are looking for online and what words and phrases they are using for that search.

Most of the time, it will make sense to follow some basic steps when undertaking keyword research:

1. First things first. Use your head, think up a list of 10 or so ‘base keywords.’ These are very general keywords and would probably be too broad and too competitive for you to target; they are just the first step.

2. Take your preliminary list and head over to the research tool. Plug each of these broad keyword phrases into the software; it’s effortless. Each of the broad phrases will give you a smaller, more drilled-down list. Some of the words and phrases will show up more than once, but you will get some new phrases. Also, not all the phrases will work for your niche, but you’ll get some ideas of other possible keywords again.

3. From these two steps, you’ll probably already have a pretty long keyword list. A few things you’ll need to remember is that these lists will be good, but don’t think for one minute that you will include all of the good keywords on the list… they won’t be.

Also, don’t make the mistake of paying too much attention to the estimates of cost per click, average monthly searches, or competition. These are only broad ideas.

Many new online marketers will make a huge mistake when it comes to keyword research. They will focus on the most highly searched phrases they can find. They will figure that if that many people are using a certain keyword, it will make sense to use that keyword and benefit from all that traffic.

Sounds good. The only problem is that hundreds of thousands of other online marketers have the same idea. The keyword may get a ton of searches, but it’s also going to have a ton of competition.

Instead, focus on those keywords that ‘fly under the radar. They still get many monthly searches, but they aren’t as competitive, which means you’ll have an easier time getting ranked for those keywords, and/ or you’ll pay less per click for those keywords. All this information will be yours when you use the Google keywords tool.

Easy Ways To Make Money On Keywords

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Easy Ways To Make Money On Keywords

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